Our Vision
“To make trust measurable, transparent, and free from human bias — creating a future-proof standard through AI-verifiability, empowering consumers and businesses to make smarter decisions based on real data, not hype.”
Our Mission
To build the world's most credible AI-driven brand trust evaluation platform, offering verified trust badges, detailed trust reports, and sector-based rankings that truly reflect brand integrity.
The Hidden Cost of Trust Deficit
⚠️ 70% of consumers say brand trust is more important today than ever before.
❌ Brands with low trust scores see up to 40% drop in conversion and loyalty metrics.
📉 $3.1 trillion is the estimated yearly global loss due to trust erosion (Edelman Trust Barometer).
Trust Impact on Purchase Intent
Impact of Low Trust on Key Metrics
Infographic: Trust Deficit Facts
79% of consumers say they must trust the brand to buy from it. (Edelman)
43% would stop doing business with a brand after losing trust—even if they love the product.
Brands that show high trust signals see 33% more brand loyalty and 29% more repeat purchases.
Transparency boosts trust score by 25% and improves organic brand mentions.
Display of a verifiable TrustRank badge increases conversion rates by 17% in A/B tested e-commerce sites.
Benefits of High Trust Signals
Impact of Verifiable TrustRank™ Badge
The Problem with Trust Today
- Consumers can’t tell which brands genuinely deserve trust
- Brand marketing is full of PR spin and paid perception
- Surveys and ratings are often biased or bought
The Market Gap
- No AI-led, publicly verifiable trust evaluation system exists
- Existing players are subjective and survey-based
- We are the first to rank trust using real-world signals
Introducing AI TrustRank™
World’s first AI-powered trust-scoring engine
- Built on public data, not paid endorsements
- Transparent, scientific, and verifiable
- 8-pillar scoring model → Trust Reports → QR-based badges
Why Now?
- AI + Public Data = New Scoring Frontier
- Global demand for brand authenticity is at an all-time high
- Regulations & awareness = Trust is the new currency
How It Works – Our 8-Pillar Trust Engine
Scores adjust per category. Powered by LLMs, APIs, and scraping.
8 Trust Pillars
Sentiment
Growth
Innovation
Media
Leadership
ESG
Loyalty
Signals
Visual Flow: From Signals to Trust
Every trust badge is earned — not bought.
Our scoring engine ingests verified public signals, dynamically adjusts to industry norms, and outputs transparent, AI-verifiable scores and badges.
Live Trust Badge Demo
Every certified brand receives a dynamic QR-verified badge, embeddable on packaging, websites, and ads.
Experience the Trust Feedback Widget
This is how the TrustMeter widget appears to users after a purchase. It helps brands capture post-transaction trust signals in real-time:
What Makes AI TrustRank™ Different
- 🧠 Scientific 8-Pillar Model – no surveys, just structured signals
- 🔍 100% Public Data – no manipulation, no favoritism
- ⚖️ Adaptive Industry Profiles – weights change per sector
- 🎯 Verifiable Trust Badges – QR code linked to live score
- 🚫 Zero Pay-for-Ranking – trust can't be bought here
Market Opportunity
$20B+ market for trust certification and validation
- 25M+ brands globally need trust signals
- Top categories: FMCG, EVs, Healthcare, SaaS, D2C
- API monetization for marketplaces, CMS, GMBs
Key Sectors Demanding Trust Validation
- FMCG (Fast-Moving Consumer Goods)
- EVs & Automotive
- Healthcare & Pharma
- SaaS & Technology
- D2C (Direct-to-Consumer Brands)
Business Model
- Badge License Fee (SaaS recurring)
- Report Downloads (one-time)
- Sector Benchmarks (B2B reports)
- API Licensing (per volume)
- Trust Advisory (premium consulting)
Traction & Roadmap
- MVP May 2025
- Top 10 Lists: June
- 10 Pilot Brands: July
- Dashboards & APIs: August
- Target: 100 Paying Brands by March 2026
Competitive Advantage
| Platform | AI-Driven | Public Data | Trust Focused | Dynamic Scoring |
|---|
| GPTW | ✘ | ✘ | ✘ | ✘ |
| TrustPilot | ✘ | ✘ | ✘ | ✘ |
| AI TrustRank™ | ✔ | ✔ | ✔ | ✔ |
Co-Founders Manifesto
Sangeet Jaiswal:
“In a world drowning in PR noise, I am building an incorruptible AI engine where algorithms uphold integrity. Trust should be earned, not marketed.”
Nipun Arora:
“I believe the future belongs to brands built on real trust — not paid perception. AI TrustRank is my promise to make truth the new marketing.”
Let’s Build This Together
You bring strategy. We bring AI.
Join us as an advisor, consultant, or co-founder.
Shape the future of trust with us.
📩 Contact Us
Scan to book a demo
